by Railah Iqbal
Lauren Eaton, Freelance Make-up Artist, put together the recent Sheffield flash mob when models took on the city centre, exhibiting gothic fashion.
Lauren, 23, of Sheffield, used experimental make-up artistry with a collaboration of fearsome fashion, to explore onlookers’ reaction to non-cliché looks. She said; “This was an exploration of public fashion. I incorporated the looks that people did not enjoy into the flashmob to test reactions to horrific looks.”
To produce the models images, Lauren explained that she used peculiar and unconventional make-up ideas and pure experimental make-up. Further she took inspiration from the new romantic art, fashion and underground club-culture eras; “where individuals would peacock to dress for attention.”
She added; “I contoured the face and was vastly inspired by androgynous themes where men dressed like women and women like men. I aimed to shock people with my experimental make-up techniques.”
This project, as part of Lauren’s degree in make-up artistry and special effects make-up at Bradford College, was an idea branching out from a previous project where Lauren produced a ‘hypothetical’ campaign for High-street mogul; Topshop where she identified the looks that people detested and feared.
The team behind the execution of the flash mob included models, photographers and cameramen from numerous places in Yorkshire. She said; “I was lucky really because all these different people came together to help me form this amazing project.”
Lauren said she had audience members follow her and the team throughout Sheffield which was unexpected because “I went for a look totally out of context to the ordinary. I thought people would look once and then look away.”
A public exhibition of Lauren’s creations for the flashmob will be shown in Bradford College next month.
Lauren also specializes in bridal, editorial, catwalk fashion as well as experimental make-up and resources throughout South Yorkshire. To check out her work, visit Lauren’s webpage.