by Leigh Morley
Punk rock entrepreneur and proud vegan Felicity Jayn Heath seems to have it all at just 24. Not content with being a very famous blogger, this Australian babe has to have her own hugely successful clothing line to boot. Polka Dots & Potions grill Felicity on what it’s like to have it all, her unique vegan clothing line, and where the name Mermaid Killer actually came from…
Since flying home to Australia from the glitzy Los Angeles, Felicity had come to the realisation that an acting career wasn’t what she wanted. When arriving down under, she was no longer under any restraints from the acting industry, and so began dying her hair eccentric colours again, dressing however she wanted, and so stumbled into the world of fashion.
Felicity’s vision stemmed from a mixture of the early 90’s riot grrrl movement, Disney cartoon characters and early noughties punk and ‘emo’ music. The name Mermaid Killer was born, and so was the name for her famous micro blog, ‘Punk Rock Mermaid’.
Mermaid Killer’s Facebook page has since gained over 4,000 likes and Felicity’s clothing line has exploded into the fashion world. Felicity’s forward thinking attitude and friendly, respectful approach to designing her line has created something completely unique and refreshing.
“I want people to feel like they can wear anything when in Mermaid Killer,” Felicity explains. “I hate this idea of “I love it but I could never pull it off”. Uhm, yes you can. You can do whatever you want and it should make you feel amazing and empowered!”
Felicity talks about her line passionately on her blog, as well as her choice to become a vegan and incorporating that into her Mermaid Killer line.
The first collection to appear on Mermaid Killer was the Thrash, Riot & Resist range, a nod of appreciation to punk rock music everywhere and has even been worn by famous musicians such as Jenna McDougall, lead singer of pop-punk band, Tonight Alive.
Following this hugely successful collection, Felicity worked extremely hard and released yet another fabulous range, Animalia: Adopted, which featured adorable crew neck t shirts and jumpers with kittens and puppies made into skulls. Adding to the release of this fabulous new collection, 10% of all profits went to the Animal Welfare League.
The latest range is titled Cruel Summer, something Felicity explained she worked incredibly hard on. All of the designs and clothing were made for a large variety of people, coming in men’s, women’s, plus sizes and gender neutral cuts, something Felicity takes a lot of pride on.
Not only is there equality for buyers of Mermaid Killer, but for the people creating the garments, too. Felicity proudly admits that her company is vegan, ethical and good quality, something that definitely helps her stand out from other designers.
“Mermaid Killer garments are sourced locally in Sydney through small businesses. I do this to ensure ethical practices and decent pay rates are kept considering I run a vegan clothing company,” Felicity explains. “Considering Sydney is one of the most expensive places to live, it is also one of the most expensive cities in the world to rent real estate. This is reflected in what I pay to get my garments made, which is fine. I also do my best to get high quality garments and high quality printing. The prints are digitally printed and stretch and retract with the movement of the garment, rather than splitting.”
There’s no denying that this punk rock babe has landed on her feet. She’s created something unique and special, she’s done it independently and it’s safe to say, she’s kicking major ass in the fashion world.